Strategic Analysis of Amazon’s Growing Footprint in Mobility, Analysis Report 2022

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Dublin, April 25, 2022 (GLOBE NEWSWIRE) – The “Strategic Analysis of Amazon’s Growing Mobility Footprint” Report added to an offer.

Amazon, the e-commerce giant, has made steady strides in the auto industry and greater mobility scene over the past decade. The company is slowly building relevant capabilities using a focused approach, giving it a foothold across CASE automotive and retail routes.

When it comes to connected vehicles, Amazon’s primary offering is Amazon Web Services, which offers a full suite of services to car companies across three main cloud computing models, namely platform as a service, infrastructure as a service, and software as a service. This provides car companies with various services, including data warehousing, data computing, data analytics, networking, enterprise solutions, data security, and developer tools.

The services are offered in a pay-as-you-go pricing model, giving customers the flexibility to choose the most requested services. Another offering in the connected vehicle space is Amazon’s Alexa voice assistant. As of 2020, there are about 100,000 Alexa skills, of which 161 are related to connected cars. It plans to develop and release skills for many of the HMI’s in-vehicle features such as the center stack, instrument cluster, HUD and RSE system in the future.

In the world of autonomy, Amazon is focused on investments and acquisitions primarily aimed at automating each stage of its realization in the future. Analysis of the company’s investments and acquisitions indicates that it would like to automate last mile, middle mile and warehouse operations around the world.

In terms of autonomous passenger transportation, the only significant step the company has made is the acquisition of Zoox, a US-based company that is building Robotaxy. This vehicle could be used to enable autonomous passenger transportation services in the future. Amazon is also making significant forays into the food delivery space in the last mile. The company has invested in Deliveroo in the UK, and in 2020, it launched Amazon Food delivery service in India.

Amazon has set a goal to achieve 100% carbon neutrality in its operations by 2040 and has begun working towards that goal. The company is making investments and entering into partnerships that will help electrify its logistics fleets across the middle and last mile. Amazon has made a significant investment in Rivian, where it owns 20% of the electric truck manufacturer.

Through partnerships with local charging station providers, it has begun setting up charging stations within its charging centers in the United States and Europe to support its electric vehicle fleets. Amazon has also invested in companies with capabilities in areas such as battery management systems and battery recycling.

For auto retail, Amazon offers Garage that helps users register their vehicles and find the most suitable parts they need. Amazon Vehicles is a vehicle database that helps customers in vehicle purchase research with rich information about vehicle specifications, reviews, photos and videos.

Amazon Home Services allows users to find technicians and schedule repairs and installations from the comfort of their home. The company also sells major automotive components and accessories through private label. In addition, Amazon launched a car rental service in Spain and a car rental service in the United Arab Emirates.

Main topics covered:

1. Strategic imperatives

  • Why is it getting harder to grow?

  • Strategic imperative

  • Impact of the three most important strategic imperatives on the data center positioning services market

  • Growth opportunities fuel the growth pipeline

2. Analysis of growth opportunities

  • Amazon’s growing footprint in mobility

  • Amazon’s Growth Engines in Mobility

  • Growth Constraints for Amazon Mobility

3. Amazon Overview

  • Key stats

  • Financial overview

  • Amazon Global Markets

  • Core capabilities and revenue mix

  • Selected investments and purchases for mobility

  • Patent race to move between major tech companies

  • Amazon Car Guide

4. Amazon Web Services Overview

  • Key stats

  • Financial overview

  • AWS Advantages for Car Companies

  • AWS Shared Mobility Use Cases

  • AWS Autonomous Driving Use Cases

  • AWS . Electric Vehicle Use Cases

  • Auto Retail Use Cases for AWS

  • TIER Mobility – AWS Usage Analysis

  • Lyft – AWS استخدام Usage Analysis

  • AWS-VW Industrial Cloud

  • AWS-ZeroLight

  • AWS-ZeroLight Collaboration

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5. Connected car initiatives

  • Amazon Connected Car Solutions

  • Case Study – Amazon Connected Vehicle Ecosystem

  • A connected car stadium for tech giants

  • The Connected Car – A Comparative Strategic Analysis

  • Digital Assistants – The Best Digital Assistants in Vehicles

  • Amazon Alexa overview

  • Amazon Alexa – Voice as a Service

  • Digital Assistants – Partnerships

  • Screenshot of selected Amazon Alexa integration in vehicles

  • AWS

  • OEM AWS Integration Use Case – Ford

  • Cloud Technology Partners – Key Features

  • Connected Car Cloud Partnerships and Benefits for Automakers

  • Screenshot of selected Amazon Alexa integration in vehicles

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6. Autonomous driving and new mobility initiatives

  • Amazon Self Initiatives – Logistics

  • Amazon aims to automate every stage of fulfillment

  • Amazon Robotics (KIVA) – Warehouse Robots

  • Canvas Technologies – Enabling a safe co-working space for humans and robots

  • Autonomous Trucks – Halfway Delivery

  • Amazon Scout – Last Mile Delivery

  • Autonomous Delivery Bots – A Snapshot of Scout Selected Competitors

  • Last Mile Delivery of Independent Air – Prime Air

  • Crowdsourcing Autonomous Driving Innovation – AWS DeepRacer

  • Take advantage of the capabilities of Blue Origin

  • Zoox Robotaxi – Self-Driving Ride On Vehicle

  • Independent Shuttles – A shot of selected competitors for Zoox

  • Amazon Pay – Payment Partnership with Uber in India

  • Amazon partners with Lyft to deliver packages and groceries

  • Notable new mobility investments

  • Amazon in food delivery

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  • Amazon Key – Garage Delivery

  • internal capacity analysis

  • Opportunities for market participants

7. Electric Vehicle Initiatives

  • Amazon’s EV Initiatives – Achieving Zero Emissions in Global Operations by 2040

  • EV Last Mile – Rivian

  • EV Last Mile – Mercedes-Benz Trucks (Europe)

  • EV Last Mile – Mahindra & Mahindra (India)

  • EV Middle Mile – Lion Trucks (North America)

  • charging station initiatives

  • Electric car battery initiatives – ion energy and red wood materials

  • EV Fleet Management Platform – AWS and ABB

  • Spread Spain – focus on clean energy for all aspects of operations

  • Analysis of the internal capabilities of electric vehicles

  • Electric vehicles – opportunities for market participants

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8. Automotive Retail Initiatives

  • Amazon Automotive Retail Solutions

  • Selected test drive collaborations with automotive OEMS

  • Selected collaborations for online car reservations

  • Amazon vehicles

  • Car rental project and cooperation

  • Car Rental Project – Spain

  • Auto parts installation – tire use case

  • Amazon garage

  • private mark

  • Quest to sell new cars online

  • Alexa’s role in car retail

  • Improved opportunities for after-sales services facilitating the customer journey

  • Amazon in Retail – Opportunities for Market Participants

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10. Universe Growth Opportunities

  • Growth Opportunity 1 – Amazon Electric Propulsion creates opportunities for OEMs and suppliers

  • Growth Opportunity 2 – Amazon’s own initiative will provide opportunities for technology providers, suppliers and OEMs

  • Growth Opportunity 3 – Amazon Retail creates new opportunities for parts manufacturers, OEMs, and local garages

11. Next steps

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